About Us

Everything Begins with an Idea

It could be a character, a mascot, a product, a marketing campaign, or even a sketch that still exists only on a sheet of paper.

At PELUCHEMEX®️, we bring those ideas to life.

We transform them into something real—something people can touch, share, and hug.

Our Story

PELUCHEMEX®️ was founded in 2013 with one clear mission: to prove that Mexico can design and manufacture world-class plush toys with the quality, creativity, and production capabilities to compete globally.

We began as the manufacturing division of the PELUCHERIA®️ Universe, but quickly evolved into something much bigger: the place where the ideas of companies, brands, and entrepreneurs become reality.

Since then, we've mastered the art of manufacturing hugs.

Every product is carefully designed, cut, embroidered, sublimated, sewn, stuffed, assembled, and packaged by our team, combining scalable production with the craftsmanship that makes every plush toy unique.

Because behind every stitch is an idea someone dreamed of first.

From Your Imagination to Our Hands

Whether you come to us with a finished design, a photograph, an existing character, or simply an idea, we'll guide you through every step of the journey.

Imagine. Design. Prototype. Manufacture.

That's how we transform concepts into custom plush toys for brands, businesses, licensed characters, marketing campaigns, events, and exclusive collections.

Designed in Mexico. Created for the World.

We believe in Mexican talent, our manufacturing expertise, and the value of producing close to our clients.

That's why we continue to strengthen our operations in Nuevo León, investing in new technologies and expanding our production capacity to serve projects of every scale.

Our dream is ambitious:

To help position Mexico as a global leader in custom plush toy design and manufacturing.

One plush at a time.

Our Mission

To manufacture plush toys with heart and precision.

We combine efficient production processes with exceptional craftsmanship to create products that faithfully bring our clients' ideas to life.

Our Vision

To become the trusted Mexican manufacturing partner for brands seeking outstanding design, premium quality, production flexibility, and reliable manufacturing capacity for custom plush toys.

What Makes Us Different

We Bring Ideas to Life. Where others see a drawing, we see a character waiting to exist.

Every Detail Matters. From selecting the right materials to the very last stitch, every detail is carefully crafted.

We Grow With You. From your first prototype to full-scale production, we're with you every step of the way.

Proudly Made in Mexico. Every plush toy is manufactured with Mexican talent, creativity, and pride.

We Don't Just Make Plush Toys. We create characters that represent brands. Products that tell stories. Gifts that become lasting memories. And emotions that end in hugs.